“There’s too much to do!”

During a meeting with a client this week, a lesson came into sharp focus.

Often entrepreneurs have an idea of what they have to do to get their businesses off the ground, it’s just that they believe they have to do it ALL. Many of us are great at lots of things, but we aren’t good at everything – and that’s OK! The secret to our success can be linked to the power of our network – those people that bring skills, experience, expertise and support for our endeavours and help us stay on target.


Ask for help!

Get support!


Start to think about the tasks that are your speciality – and delegate the others. Consider stepping out of your comfort zone to tackle some of the business related tasks that aren’t your favourite things to do, but at the same time, be strategic about when and why you should outsource particular activities. Doing this can free your time to focus on other crucial activities.

It’s also important to not feel guilty about what you aren’t doing. I’ve felt it personally, and observed it in others, that as we concentrate on one task, our minds travel to all the other things we aren’t focusing on in that moment, and then the guilt comes. Delegation, paying someone else or bartering services with others are all good ways to free yourself from the guilt of not being Superman or Wonderwoman as you start up. It’s all too easy to feel bad, or “less than”, or disorganised when we look at the vast array of tasks required to get our businesses off the ground. Consider buying in services – this can be a sound investment, and will give you time to focus on other tasks, as well as giving your business expertise that you may not have.


Be kind to yourself: don’t feel bad about having help and don’t feel bad about needing help. Don’t punish yourself for not being able to do everything on your start-up journey. See having support as your team of employees or colleagues. The start-up journey as a sole trader or self-employed person can be solitary, but it needn’t be a lonely.


Remember to book your Early Bird tickets for our event on the 20th October to help you make money from your creative skills, hobbies and interests


Good luck!

“Are you doing the right thing?!”

“Aren’t you worried about not having a job?”

“How will you survive?”

“What about money?”

“Don’t you want to have nice things?”

“How will you deal with being broke all the time?”

“Why not just wait until next year?”

“Look at the economy!”

“I can’t help you if you need money. Just saying.”

“Do you think anyone would want your product?”

“Why not go on Dragon’s Den first?”

“You want commercial premises? That’s sooooooo much money!”

“I think you shouldn’t do this.”

“You can get so much cheap stuff from the Poundshop now though.”

“Why not get two jobs if you want extra money?”

“It’s too hard to start a business these days.”

“I think you’re good but don’t think anyone will pay for it.”



How many of you have heard these statements from friends and family? I’m sure you have other comments you could add to this list! What’s difficult is that people think they are being helpful. They think that they are showing compassion and consideration for the person that expresses a desire to develop an idea they have into a business. They are sure that their advice is exactly what is needed to help their friend not make a big costly mistake.

This is what’s so hard. How do you tell someone that they aren’t being supportive when they think this is EXACTLY what they are being? How do we ask them to be supportive in ways that we need rather than speaking negativity onto our plans before we’ve even got going? It’s very important for us to have people that are supportive of our endeavours, but as we start our entrepreneurial journey it has to be the “right” type of support.

We have to be discerning about who we receive support from and take note of how they give it. Work with and listen to people that encourage you take a chance on yourself, your skills and abilities. Let them see that you love that they care about you, but you need to do this entrepreneurial thing. Tell them that as much as it’s scary to them, it’s scary to you too, but not enough to stop you from trying. Thank them for their love, and tell them that maybe you will need their practical support in the future, a bag of food shopping, a car ride somewhere, access to their network, a big hug! – but that right now you need constructive support and not a projection of their fears onto you.

It sounds harsh, but it’s from a place of love. If they love you, they’ll understand.

For an interactive and practical workshop to help you take the next step into creating your business, click her to book your ticket:



Yes! Yes you are…

Good luck!

Cost. Price. Value.




It can be difficult to know the difference between these three things when we run our businesses. They each have their own definition and it’s important that as business owners we are clear on the impact of each and that we communicate this to our customers.

“The amount that has to be paid or spent to obtain a product or service.”
“The amount expected, required or given in payment for a product or service.”
“The regard that a product or service is thought to deserve; the importance, worth or usefulness of something.”

When we price our services we are essentially placing a cost on our value. Our price might be considered too low for the value we offer. The price someone is willing to pay for the cost of our service may not fully represent its value.


When we think about our pricing policy for our products or service we have to consider all three elements here. It’s important that we devise costs that include all elements that have gone into getting your product or service to your customer. For those of us running our own businesses, often we would do what we do for free because we love it so much! However, this would make your business a hobby rather than a business, so it’s important to take a sound and rational approach to your pricing policy.

Value is something that we build into our businesses in implicit and explicit ways. It’s in the service we provide and the feelings that our customers and clients get from interacting with us. It’s in the recommendations made about us and the amount of repeat business we receive. Think  about the ways that you can add value to the way you deliver your service that will encourage others to feel that you offer a valuable experience when spending money with you.

For those able to attend, we’re holding an event in London on the 20th October to find out how you can turn your hobby into something that you can be paid for, getting practical hints, tips and start-up pointers. For tickets click here:


Feel free to share this link with anyone you think would find this helpful to their start-up journey…

As always, good luck!